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Tough Love for Writers: A Publishing Primer
An educational presentation for aspiring authors
February 1, 2020 ● Palmdale, CA (Los Angeles area)
Today’s modern publishing environment offers new and unprecedented opportunity for new writers to make their mark. But where do you start? New business models and whiz-bang technologies make it easier than ever, to get a book out there. But here’s the other half of the equation that no one talks about: As we crank out more and more new titles each year, the pool of retail buyers remains unchanged. (How many books can you read in a year?) Today’s market is more competitive than it has ever been, and far too many new authors rush in without educating themselves.
You'll find a ton of advice online, on social media sites. But can you trust it? Many of those who offer this guidance, are amateurs with no credentials. They want to turn you into a victim, by making you suspicious of everyone and everything. You might have had a bad experience with an agent or editor, but they’re not responsible for the success of your career. You are.
At our event, you will hear from experienced professionals who have been where you want to go. We can help you get there. Bring your questions, your thick skin, and your hard-learned lessons.
Literary agent Steven Hutson is a native of Los Angeles, a child of the 1960s, and a storyteller almost from birth. But like most writers, he kept a day job in-between gigs. After having a couple of books published, he set up shop as a freelance editor, handling hundreds of projects in almost every genre. After a while he got drafted to direct a writers’ conference for several years, making many valuable contacts along the way. When an editing client asked him to broker several book deals, he resisted. But as it turned out, he enjoyed the dealmaking and contract negotiations.
With this newfound confidence, he hung out a new shingle as a literary agent in early 2011. Today his company, WordWise Media Services, employs three agents and serves 50 clients. He has placed their works with Harlequin, Dutton, HarperCollins, Tyndale, Hachette, Writer’s Digest Books, and others. Several clients have won prestigious awards for their works.
Tough Love for Writers:
When you write a book, you’re not just writing a story. You’re building a business. The industry hasn’t changed as much as you think. Self-publishing might not be the liberating experience that you expect. And you might be looking for love in all the wrong places. In this interactive workshop, we will examine the workings of the publishing industry. Why do some books succeed, while so many fail?
We will discuss the publishing market, self-publishing, copyright, networking, writers' conferences, publishing contracts, and the role of literary agents. And more.
As a self-publishing expert and author coach, A.G. Billig works on both sides of the Atlantic. She uses her book marketing and publishing expertise to help authors succeed. Her key areas of expertise include brand building, traditional media and PR, and book launch events. She is also the creator of two online courses for authors, Creating Podcasts that Sell Books and Power Branding for Authors. Find out more at www.agbillig.com
The Four Pillars of Self-Publishing:
For those who have the talent and the entrepreneurial spirit, there has never been a better time to be a writer. Self-publishing is here to stay and grow into a billion-dollar business. You can ride the wave, or you can stay behind. The choice is yours. A.G. Billig will walk you through the four essential pillars of self-publishing and show you how to use them achieve tremendous success as a self-published author.
Paul S. Levine wears two hats: He's a lawyer and a literary agent. Mr. Levine has practiced entertainment law for over 35 years, specializing in the representation of writers, producers, actors, directors, composers, musicians, artists, photographers, galleries, publishers, developers, and theater companies. His clients work in the fields of motion pictures, television, interactive multimedia, live stage, recorded music, concerts, visual arts, publishing, and advertising. In 1998, Mr. Levine opened the Paul S. Levine Literary Agency, representing book authors and the sale of motion picture and television rights in and to books. He has sold over 150 adult, young adult, and children’s fiction and non-fiction books to at least 50 publishers, and has had many books developed as movies-for-television, television series, and feature films. https://paulslevinelit.com
How Authors Go from Fingers to Keyboard to Dollars in The Bank: Four Ways Book Authors Make Money from Publishers
In this session, we will discuss four ways authors make money from book publishers. When I give lectures to beginning writers, I find that they have very little idea of how they can go from slaving away on their keyboards at night and on weekends to actually quitting their day job.
I’m going to cover here only ways in which authors make money from publishers, and also ways publishers try not to pay, or try to postpone paying for as long as possible, monies which authors are owed. Of course, there are other ways in which authors make money from their books by being paid by third-parties other than their publishers, such as the “sale” of movie and television rights to their books to “Hollywood,” but that’s the subject of another session.
Our moderator, author Brandie June, is a creator of Young Adult novels. By day she works as a senior marketing manager for a diversified entertainment company. She has received three Honorable Mentions for her stories from the Writers Of The Future contest. Her first play, a drama about Oscar Wilde, premiered at the Hollywood Fringe Festival to a sold-out run and won the Encore Producers Award. She holds a B.A. in Theatre and an M.B.A. in Entertainment Marketing, both from UCLA. https://www.brandiejune.com
Brandie will also serve as a representative for the Greater Los Angeles Writers Society.
12:30 Doors open
1:00 Opening remarks and introductions, by
1:15 Tough Love for Writers, by Steven Hutson
3:15 The Four Pillars of Self-Publishing, by A.G. Billig
3:45 Fingers to Keyboard, by Paul S. Levine
4:15 Q & A, moderated by Brandie June
February 1, 2020
1:00 to 5:00 pm
Admission $15 CLICK ABOVE TO BUY
38334 10th St. East Palmdale, CA 93550
The Greater LA Writers' Society is an outstanding resource for writers in Southern California. They host several events each year, as well as specialized critique groups that meet monthly. More info here.